About us
We build the technology, you build the brand
SAASWL gives taxi, private-hire and ride-hailing businesses the same software quality as global apps — without giving up their name, pricing or customer relationship.
- Founded
- 2019Founded
- Team members
- 40+Team members
- Markets served
- 12Markets served
- Platform monitoring
- 24/7Platform monitoring
What we believe
Operators come first
Every feature starts with a dispatcher, driver or passenger problem — not a roadmap slide.
Your brand, not ours
The platform disappears behind your name. Customers see your app, your fares, your service.
Boring reliability
Rides happen at 3am in bad weather. We optimise for uptime and predictable behaviour.
Fair economics
Flat subscription pricing with no per-ride commission, so growth stays profitable for you.
Our story
2019
Founded
Started as a dispatch tool built for a single 60-car fleet.
2021
White-label apps
Launched brandable passenger and driver apps on iOS and Android.
2023
Payments & payouts
Added card authorisation, refunds, commission handling and driver payouts.
2026
Multi-market scale
Operators run several brands and regions from a single console.
Leadership
Sample team — replace with your own people.
A. Rahman
Founder & CEO
L. Novak
Head of Product
S. Mensah
Engineering Lead
J. Ferreira
Customer Success